What is a Trusted Pal? How trade verification works

When you are choosing someone to work on your home, a little reassurance goes a long way. That is what the Trusted Pal badge is for. Put simply, a Trusted Pal is a pal with verified details, so you can hire with more confidence.

What is a Trusted Pal?

A Trusted Pal is a tradesperson who has verified their details with GotAPal and earned the verified badge on their profile. It is a simple, honest signal: this is a real business, its key details have been checked, and its reviews come from genuine customers.

What we verify

Becoming a Trusted Pal means confirming the basics that matter most to a customer:

• Email, so messages reach the right place.
• Phone, so the contact details are genuine.
• Insurance, so you know the trade carries cover for the work they do.

Reviews tied to real jobs

A badge is only as good as what sits behind it. Reviews on GotAPal are tied to real jobs, not anonymous ratings, so the feedback you read reflects work the trade has actually done. Combined with verified details, that gives you a clearer picture before you get in touch.

What the badge means when you hire

Seeing the Trusted Pal badge does not replace your own checks, but it does give you a head start. You can be confident the contact details are real and the insurance has been confirmed, which lets you focus on the things that matter to your job. You can read more about how we approach this on our trust page.

How a trade becomes a Trusted Pal

If you are a tradesperson, becoming a Trusted Pal is straightforward. Claim your listing, verify your email, phone and insurance, and the badge is added to your profile. Trusted Pal is £29 a year and also gives you priority in your category, so more customers see you first. You can compare it with the other options on our pricing page.

Get verified today

Ready to stand out as a verified trade? Claim your free listing and verify your details to earn the Trusted Pal badge.